APEX: The Future of Classic Cars

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Vehicular transport is responsible for 27% of the UK's CO2 emissions.

There are 1.6 million classic cars in the UK, unmatched in their uniqueness and beauty, whose future hangs in the balance as consumer habits shift towards eco-conscious choices like electric vehicles.

esigned and marketed a classic car show where converted vehicles could be tried and tested. Having this experiential element allows the consumer to see the vehicles for themselves and be assured that they stay true to their classic heritages.

A luxury brand deserves a brand identity just as luxurious, so APEX's brand identity is sleek and stylish to target a masculine, mature audience.

Event Promotion Deliverables

Physical, digital, email and print marketing strategies were employed to gain event awareness, targeting sources that classic car lovers may frequent.